10on12

Dave Trott lekcija

Dave Trott masterclass in advertising an creative thinking.

Written on: 17/09/24:
Filed under: creative words Behaviour

One False Move

in 1971, we found that 80 per cent of 7 and 8 year old children were allowed to go to school on their own. By 1990, this figure had dropped to 9 percent.

Written on: 07/05/24:
Filed under: design Urban Books Behaviour

Dear Data

Dear Data is a year-long, analog data drawing project by Giorgia Lupi and Stefanie Posavec, two award-winning information designers living on different sides of the Atlantic.

Written on: 07/01/24:
Filed under: creative design graphic Behaviour

The age of average

In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid took the unusual step of hiring a market research firm. Their brief was simple. Understand what Americans desire most in a work of art.

Written on: 19/09/23:
Filed under: design graphic Urban Behaviour

Cognitive Biases

A list of the most relevant biases in behavioral economics

Written on: 16/08/22:
Filed under: Behaviour

Traffic in Towns

Traffic in Towns was an influential report and popular book on urban and transport planning policy published 25 November 1963 for the UK Ministry of Transport by a team headed by the architect, civil engineer and planner Colin Buchanan.

Written on: 26/07/22:
Filed under: design Urban Behaviour

Decoy Effect

…is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.

Written on: 25/10/21:
Filed under: Behaviour

Focus Illusion

‘Nothing in life is as important as you think it is while you are thinking about it.’ Why? ‘Because you’re thinking about it!

Written on: 24/10/21:
Filed under: Behaviour

The IKEA Effect

a cognitive bias in which consumers place a disproportionately high value on products they partially created.