Most people would agree that advertising, like any other job, benefits from being tackled systematically. But advertising is different from most jobs, and it requires a rather special approach to planing.
Author and creative director Dave Trott hypothesizes that complexity is stupid, but simple is smart. It's a must hear talk for anyone in the business of creativity, especially advertising.
But not everyone was impressed. Barbra Streisand heard one of the pictures was of her beachfront home in Malibu. So she sued them for $50m, for invasion of privacy.
Lessons learned — first 3 years building a design system - Things we learned when we built the City of Gothenburg’s design system and component framework
Writing for a grade 7 reading level doesn’t mean dumbing content down. It’s about making sure language is straightforward and communicates concepts as efficiently as possible.