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JWT Planning Guide

Most people would agree that advertising, like any other job, benefits from being tackled systematically. But advertising is different from most jobs, and it requires a rather special approach to planing.

Written on: 26/07/21:
Filed under: copywriting creative design

Marcel Duchamp – Archive

Henri-Robert-Marcel Duchamp (28 July 1887 – 2 October 1968) was a French, naturalized American painter, sculptor, chess player and writer whose work is associated with Cubism, conceptual art and Dada

Written on: 21/10/20:
Filed under: creative design photography

100 Years of manifestos.

Since the days of radical printer-pamphleteers, design and designers have a long history of fighting for what’s right and working to transform society. The rise of the literary form of the manifesto also parallels the rise of modernity and the spread of letterpress printing.

Written on: 20/01/20:
Filed under: creative design resources

Design for the Real World

Design for the Real World has been translated into twenty-three languages since it first appeared in 1971; it has become the world's most widely read book on design and is a required text in many design and architectural schools.

Written on: 25/11/19:
Filed under: creative design resources

Dave Trott

Author and creative director Dave Trott hypothesizes that complexity is stupid, but simple is smart. It's a must hear talk for anyone in the business of creativity, especially advertising.

Written on: 05/10/19:
Filed under: copywriting creative

Rocket science in 1000 words

Rocket science explained using nothing but the 1,000 most commonly used words in the English language.

Written on: 03/12/16:
Filed under: creative design graphic

Articles by Gene Cable

For years I read Heavy Metal Madness and Scanning Around by Gene Cable. All together on Creative Pro.

Written on: 18/11/16:
Filed under: creative design graphic

The Imposter Syndrome

… a feeling of “phoniness in people who believe that they are not intelligent, capable or creative despite evidence of high achievement.”

Written on: 28/12/15:
Filed under: creative

Team Role Summary Descriptions

A well-known theory of the range of different roles that people perform in teams was developed by Meredith Belbin who has identified nine types of ‘personality’

Written on: 29/11/14:
Filed under: creative design

how to have a good idea

"When you get a job ? say an ad for a drycleaner ? many images come to mind, we all have preconceptions," Gill said. "My suggestion is to forget every image that comes to mind, forget everything you know about drycleaning.

Written on: 20/03/12:
Filed under: creative

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