Most people would agree that advertising, like any other job, benefits from being tackled systematically. But advertising is different from most jobs, and it requires a rather special approach to planing.
Henri-Robert-Marcel Duchamp (28 July 1887 – 2 October 1968) was a French, naturalized American painter, sculptor, chess player and writer whose work is associated with Cubism, conceptual art and Dada
Since the days of radical printer-pamphleteers, design and designers have a long history of fighting for what’s right and working to transform society. The rise of the literary form of the manifesto also parallels the rise of modernity and the spread of letterpress printing.
Design for the Real World has been translated into twenty-three languages since it first appeared in 1971; it has become the world's most widely read book on design and is a required text in many design and architectural schools.
Author and creative director Dave Trott hypothesizes that complexity is stupid, but simple is smart. It's a must hear talk for anyone in the business of creativity, especially advertising.
A well-known theory of the range of different roles that people perform in teams was developed by Meredith Belbin who has identified nine types of ‘personality’