In 2000 the idea came while sitting outside my tent in Maçon, north of Lyon. i was reading David Toop's Ocean of Sound. It was late evening and very warn, suddenly, crickets began that scratching, clicking sound. The noise alone seemed to raise the temperature by about 5℃.
I knew a while back that I'd be doing some cycle tops in 2012. Having never done anything like this before I thought it would be a good idea to try adapting some existing brands onto cycle tops as a bit of a crash course.
This was a redesign and re-brand for Lap the Lough, a large cycle event in Ireland. The "sportive" market has become pretty crowded in the past 3-4 years. This was to give the event some "stand out" and a base to build on for the next 3-5 years.