dogears

and bookmarks…

pic: WorldMegan

Cognitive Biases

A list of the most relevant biases in behavioral economics


Traffic in Towns

Traffic in Towns was an influential report and popular book on urban and transport planning policy published 25 November 1963 for the UK Ministry of Transport by a team headed by the architect, civil engineer and planner Colin Buchanan.


Decoy Effect

…is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.


Focus Illusion

‘Nothing in life is as important as you think it is while you are thinking about it.’ Why? ‘Because you’re thinking about it!


The IKEA Effect

a cognitive bias in which consumers place a disproportionately high value on products they partially created.