dogears

and bookmarks…

pic: WorldMegan

Decoy Effect

…is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.


Focus Illusion

‘Nothing in life is as important as you think it is while you are thinking about it.’ Why? ‘Because you’re thinking about it!


The IKEA Effect

a cognitive bias in which consumers place a disproportionately high value on products they partially created.