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Design Systems

Lessons learned — first 3 years building a design system - Things we learned when we built the City of Gothenburg’s design system and component framework

copywriting : design : graphic : web :

Shopify style guide

Writing for a grade 7 reading level doesn’t mean dumbing content down. It’s about making sure language is straightforward and communicates concepts as efficiently as possible.

copywriting : design : graphic :

the art of persuasive writing

A good definition of copywriting is any form of writing designed to persuade you to do something (usually involving parting with money). The most common advice is to keep it brief, remember your target audience and have a clear ‘ask’

copywriting :

in a nutshell

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