What are the universal structural elements of all stories?
1) Hook. 2) Build. 3) Payoff.
If you haven’t got 1), 2) and 3) you’ve got nothing.
But not everyone was impressed. Barbra Streisand heard one of the pictures was of her beachfront home in Malibu. So she sued them for $50m, for invasion of privacy.
Lessons learned — first 3 years building a design system - Things we learned when we built the City of Gothenburg’s design system and component framework
Writing for a grade 7 reading level doesn’t mean dumbing content down. It’s about making sure language is straightforward and communicates concepts as efficiently as possible.
A good definition of copywriting is any form of writing designed to persuade you to do something (usually involving parting with money). The most common advice is to keep it brief, remember your target audience and have a clear ‘ask’