Most people would agree that advertising, like any other job, benefits from being tackled systematically. But advertising is different from most jobs, and it requires a rather special approach to planing.
Since the days of radical printer-pamphleteers, design and designers have a long history of fighting for what’s right and working to transform society. The rise of the literary form of the manifesto also parallels the rise of modernity and the spread of letterpress printing.
Design for the Real World has been translated into twenty-three languages since it first appeared in 1971; it has become the world's most widely read book on design and is a required text in many design and architectural schools.