I knew a while back that I'd be doing some cycle tops in 2012. Having never done anything like this before I thought it would be a good idea to try adapting some existing brands onto cycle tops as a bit of a crash course.
This was a redesign and re-brand for Lap the Lough, a large cycle event in Ireland. The "sportive" market has become pretty crowded in the past 3-4 years. This was to give the event some "stand out" and a base to build on for the next 3-5 years.